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Brazil’s National Data Protection Authority has suspended Meta’s latest privacy policy.
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They ordered Meta to revise its policy and issue a statement confirming the suspension, with daily fines if they do not comply.
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Meta isn’t happy with this decision and has argued that they are transparent and comply with Brazilian laws.
New social media concerns have risen in Brazil as Meta’s latest privacy policy faces opposition. Meta created this policy to use personal data to train Artificial Intelligence (AI) systems. However, the Brazilian National Data Protection Authority (ANPD) rejected it.
This directive to suspend Meta’s activities was published in Brazil’s official gazette on Tuesday, July 2nd, 2024. The ANPD ordered Meta to immediately stop collecting and using users’ personal data across its platforms. This directive also applies to the personal data of those who do not use Meta’s services but have had their information posted on social media platforms by others.
The authority also emphasized that Meta will pay a daily fine of 50,000 reais ($8,836.58) if they do not comply.
The ANPD highlighted the “risk of serious and irreparable damage to the fundamental rights” of Meta users in Brazil as a reason for their decision. Consequently, they have instructed Meta to make the necessary changes to their privacy policy. In addition, they stated that Meta must issue a formal statement confirming that they have stopped their process.
ANPD’s decision is not surprising because similar events have recently happened in Europe. European organizations like None of Your Business and the Irish Data Protection Commission also opposed Meta due to this same policy. This results in Meta’s prohibition from utilizing EU citizens’ data to train AI models.
However, Meta is not happy with this development. They expressed disappointment in the ANPD’s decision by calling it a setback for innovation. They also emphasized that it will cause a delay in providing AI benefits to Brazilians. At the same time, Meta stated that they would be transparent and comply with Brazil’s regulations.
